05 Augustus 2021
4 min read
by Juliette de Vries
Everlyn Liu (30), founder of Straw by Straw and a recreational diver has long been aware of the devastating effects of plastic on the environment. Ev could see that creating awareness around this important issue was not enough by itself: to have an impact, you need to provide an innovative solution.
Which is why she founded Straw by Straw: providing high-quality, sustainable, and aesthetically pleasing straws, made out of wheat. By offering them at an affordable price, she aims to increase access, sales and open the conversation around the use of single-use-plastic and the harmful effect on the environment.
According to Ev, becoming a millionaire by selling biodegradable straws is not her primary goal: “It is more about creating awareness”.
Her future plans: “I started with straws because I wanted to get into action. But there are many other disposables made of plastic, such as the bags you get for your croissant at your local supermarket. I am looking for ways in which things can be done differently, and I believe that the transition to sustainability should be easier and more attractive for companies and businesses. So I want to help them with that.”
Continue reading to find out more about our collaboration with Frederick Women's Club for the Polka Campaign.
MEET THE MAN OF THE HOUR: FREDERICK MAN
Frederick Man is the founder of Frederick Women's Club. This club organizes customized events for its 400 members: a diverse group of women who all share a positive mindset and are eager to share their business knowledge and experiences.
Frederick Women’s Club is centered around empowerment. As Frederick put's it: "The modern century needs new kinds of businesses, entrepreneurs and leaders. Women have been required to create different work and home versions of themselves. For women to be fulfilled, they need to be fully integrated – and owning a business is a vehicle to make that possible. And it just so happens that bringing yourself and a value-centric approach to your business is not only nice, it is the single greatest factor to success. That’s why I created a network and a platform for women”.
Photo by Joep Maasdam
Styling by Willemijn Heesen en Natasha Gintowt
Styling assistant Moritz Hae
Makeup by Brigitta Danay & Naomi Bonita
Hair by Gleiton Pedro
At Restaurant Oeverzicht
Dog leashes from Cooper & Quint